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Digital Business Cards: The Low-Cost Method to Make an Influenc

  • Digital business cards are a modern way to let people know who you are, what products and services you offer. Modern digital presses are fast, adaptable and compact, alleviating all the labour of traditional off-set methods. Digital business cards are more efficient than traditional ones due to their superior quality and the availability of sophisticated software and presses. link in bio

    Before the advent digital technology, business cards could only be used in a limited way. Monochrome or two-colour cards were the order of the day, with simple spot-colour techniques on off-set, sheet-fed presses. However, it was possible to create complex colour schemes using more complicated screen printing techniques and tedious layering of inks. The result was often inconsistent and lacking in definition. Modern software and glossy ultraviolet coatings have made the cards look better, but the basic printing processes remain the same.

    Digital printers, also called digital printing presses in order to distinguish them from regular-or-garden desktop machines, have revolutionized small-batch, high-volume, on-demand printing. Digital business cards are printed directly from a digital image, sent to a high-volume ink or laser-jet printer. No printing plates are needed, unlike traditional printed cards. This results in faster turnaround times and lower running cost - savings that can easily be passed along to the customer. bio link

    Digital business cards also have the advantage of being more durable than traditional cards - a plus point if you want your customers to remember you! The inks don't need to penetrate the substrate as with an offsetting method. Instead, toner/pigment are baked directly onto a card surface using either UV heat (or another curing technique), often incorporating a fuser oil for additional adhesion. UV or aqueous top coats may also be applied to overcome the problem of offsetting - where ink that is still wet transfers to the next card along, a common problem with fast-output printers.

    UV coatings are glossier then aqueous but can withstand greater wear-and-tear. You can make your digital business cards last for longer by using other methods. During the curing process, they can be laminated to make them thicker and more durable - you can even have cards printed onto metal or plastic. If you want a more traditional finish, it's worth remembering that modern digital printing presses are not limited by the weight or thickness of the card stock, as older copiers were. With modern digital printing, business cards can be printed on 14 point or 100-lb stock.

    Although digital printing is more expensive than traditional offset printing, it saves time and avoids all technical steps required to typeset and make printing plates.

    You can save even more when you consider all the other benefits. Because digital business card are printed from data, you can modify the image or text of individual batches and customise your order at little or no additional cost. Each field rep can have their own cards with personal contact information and photos, which gives them a professional edge in their sales performance.